The "identity-holder" is the person whose name, likeness, or other indicia of identity forms the basis of a right of publicity claim. The identity-holder need not be the same as the publicity-holder if a jurisdiction treats the right of publicity as a transferable property right. In such jurisdictions, an identity-holder may transfer his or her interests to another person or company who is the "publicity-holder." Elsewhere, I have questioned this transferability. See Jennifer E. Rothman, The Inalienable Right of Publicity, 101 Georgetown Law Journal 185 (2012).